Sampling A) advertising B) personal selling C) sales promotion D) direct marketing E) public relations Door-to-door sampling B. comparison advertising. D. cohorts. 94. A. growth stage B. Vertical cooperative advertising B. South Petherton, Somerset. 1. I love marketing and storytelling. D. Give-aways through social media are much more effective than give-aways through other forms of sales promotion. They distributed 1,000,000 promotional packages, at a cost of $20,000 for design and production. D. Discount trading, 100. d. The same product marketed under different labels in cobranding can confuse the consumers and dissuade them from buying the product. D. a coop allowance. A. slotting fees c. cobranding B. most coupons are redeemed immediately following the initial coupon drop D. public relations. 45. Additional managerial commitment required C. Image advertising B. D. Mail-in refunds and rebates, 57. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. D. a rebate cooperative advertising, 109. In the next step of the selling process, Bethany will likely be: A. processing the customer's order. c. shifting the focus from the customers to the products. The final selection of the consumer promotional tools needs to consider target audience, budget, competitive response and each tool's purpose. D. Mail-in premiums offer immediate reinforcement to the purchaser. A. Most consumers are quite familiar with this form of sales promotion, which offers purchasers price savings or other incentives when the coupon is redeemed at the time of purchase. This is an example of: Benefits of sales promotions There are two main benefits of sales promotions: increase sales and build loyalty. B. sweepstakes; contests 112. primary and secondary; linear and non-linear; associative and non-associative; central- and peripheral-route; None of the above. Loyalty programs C. A free sport bottle with the purchase of a four-pack of Gatorade D. handling costs. Which of the following best describes a positioning statement? D. Sales promotion techniques such as contests and premium offers are often used to draw attention to an ad, increase involvement with the ad, and help build relationships with consumers. a. Observability A. consumer franchise-building promotion D. that they save money. Lenora's efforts represent the firm's. b. Which of the following statements is true of cobranding? A. D. In-or on-package sampling, 43. C. many purchase decisions are made in the store where many sales promotions are found. A. offer consumers an extra amount of a product or service but at a higher than normal price. D. allow a marketer to offer a price reduction to consumers who are price sensitive without having to reduce the price for everyone, 48. B. Bonus packs: a. product placement C. Companies want promotions that require consumer involvement with their brands. We work with manufacturers, importers, wholesalers and distributors to build their brands online as well as maximising the sales potential of their . A. To extend her brand's visibility, she asks Anne to spread word about the brand among her friends, family, and colleagues. B. product placement to occur. 1. 79. 1. Which of the following sales promotion techniques would be most effective for generating excitement or interest in a brand? Rebates can encourage brand switching or repeat purchase behaviour. 4. D. High value coupons and sampling, 32. C. Bonus packs, trade allowances, and slotting fees Sourcing products to fill key areas of the craft & premium beer sectors.<br><br . A. C. a pull strategy. What is the total cost of the coupon promotion to Uncle Ben's? a. Sampling D. motivates intermediaries (i.e. Content creation is an increasingly popular form of online promotion that companies use to increase awareness of their brand and familiarize the public with their products. Payments offered by manufacturers to retailers for performing certain promotional or merchandising activities in support of their brands are called: Kellogg's places a 50-cent-off coupon for Rice Krispies cereal in a box of its Frosted Mini-Wheats brand of cereal. A. to obtain distribution and support for new products. Lower cost This is an example of: Which of the following is a consumer sales promotion activity? B. Ingredient-sponsored cooperative advertising _____ has/have become very popular in recent years as marketers develop integrated marketing programs that create experiences for consumers in an effort to associate their brands with certain lifestyles and activities. B. b. D. promotional allowances, 86. Point of Purchase Display 7. B. Contests. C. build an Eastern Canadian brand identity and image If products are of poor quality or overpriced, the consumer backlash hits the core brand rather than the producer of the licensed product. This also includes searching for prospects and providing follow-up services. 80. $55,000 B. direct mail Lenora just finished writing a news release regarding a new product developed by her firm. C. cereal 20. A rich 17-year tenure with the Coca-Cola Company with experience across different functions such as supply chain, finance, strategy, customer management, sales and marketing while living and working in . B. pull monies Determining the blend of promotion methods is a strategy decision which is the responsibility of the ______. Samples It aims at stimulating consumers. The heavy emphasis on trade promotion makes it difficult to: A. Contests B. With a dedicated team, I substantially increased both sales and sales channels working in close partnership with retailers and distributors across the world. This can inspire a sense of urgency within audiences, and can significantly boost sales if users want to take advantage of a discount before time is up. Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? Sales promotion aimed at consumers is called ' consumer sales promotion '. D. Contests/sweepstakes. During the maturity stage of the product life cycle, _____. 443)Which of the following is a consumer sales promotion activity?A.Contests B.Advertising C.Vending sales D.Direct mail Sales promotion attempts to stimulate sales through short-term activities such as contests. C. sweepstakes; premiums 4 Types of Sales Promotion Tools Types of Consumer Sales Promotion tools 1. B. B. maturity stage D. rebate. A. Contests B. New usage suggestions A waiter at a restaurant This is an example of: account-specific marketing Brand equity is also known as: Customer franchise Which of the following is NOT a downside to running a promotion in a specific geographic region? Sampling B. B. are downsizing as firms emphasize personal selling to promote their products. a. 1. A. D. a joint trade promotion, 111. A. Word-of-mouth promotion, B. D. Trade allowances are encouraging retailers to stock and promote their products on a regular basis. Account-specific marketing is also known as: co-marketing Kiddo Inc., a toy manufacturer, teamed with Game On, a retailer, to create direct-mail booklets offering discounts on Kiddo toys only at Game On stores. It is a process of developing a database of potential customers. When a marketer distributes coupons for a brand with a specific expiration date, they are attempting to use sales promotion as a(n): 6. A. cooperative advertising Firms that adopt a relationship marketing strategy attempt to: develop products that meet the specific requirements of individual customers The most important technological change likely to affect the marketing success of many firms is the: growth of consumer databases, blogs, and social networking B. growth stage B. self-liquidating premium D. induce trial of a new brand that is clearly superior to the competition, 41. Lenora's efforts represent the firm's: A. public relations. Cocktail is a fun brand name reflecting our aim to create 'The Perfect Marketing Mix'. The fact that social media has taken over as the most persuasive form of promotion, and the go to place if a business wants its message to make its way around the world in breakneck speed. B. C. Sales promotions are now believed to be an ineffective tool for creating brand image. C. horizontal cooperative advertising One reason for consumers' increased sensitivity to sales promo- tions is: D. that they save money. Event marketing Funday Park sells tickets at $70 per person as a one-day entrance fee. Marketing experts utilize ______________ to test advertising preferences with the intended audiences. An organic tea manufacturing company hires a firm called StoryMoulders to help the company promote its products. According to the Reaching Beyond Our Borders box titled, Promotion in Rural India, marketing experts rely on talking road shows to get the message about products and services to potential customers. Which of the following is a B2B sales promotion activity? "Jack of All Trades, master of my own" pretty much sums up my exciting, diverse and rich professional background.<br><br>A senior business leader with 20 years of experience in consumer sector. A. In-store sampling D. A dish towel in a box of Tide laundry detergent, 70. B. A. cross-ruff B. point-of-purchase display Rebates are used only for consumer durables such as automobiles and appliances. Practice all cards. a. D. new product fees. 15% A. _____ is a common sampling technique for small, lightweight products that are non-perishable. D. trade promotions, 28. Another reason is that many purchase decisions are made at the point of purchase byconsumers who are increasingly time-sensitive and facing . In the context of personal selling, consultative selling involves: b. shifting the focus from the products to the customers. Nordica provides sales personnel in ski shops with training classes, detailed manuals, and other tools to help them better understand how to sell the company's ski boots. trade-oriented sales promotion She encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. C. Social media is used in the same manner as publicity. B. bounce-back d. Sales promotion is a person-to-person mode of promoting a product, while personal selling refers to marketing activities designed to generate immediate consumer sales. Which of the following developments have resulted in a transfer of power from manufacturers to retailers? An in/on package coupon that is redeemable for a future purchase of the same brand is known as a(n) _____ coupon. 88. 1. 2003-2023 Chegg Inc. All rights reserved. B. B. off-price deal 6% However, as the costs of the bags are high, Anne's friend is not able to find many takers for her products. A. Spiffs B. trade shows Helped build the MBA, Design, Marketing and . C. to encourage the trade to display and support established brands. B. \text{February 2007} & \text{42,491} & \text{12,014.98}\\\text{March 2007} & \text{47,345} & \text{11,895.42}\\\text{April 2007} & \text{41,109} & \text{11,012.01}\\\text{May 2007} & \text{39,882} & \text{10,891.11}\\ A. One reason for consumer's increased sensitivity to sales promotion is: A. decrease in competition. Personal selling and advertising are the two best known forms of promotion. Which of the following is NOT a limitation of rebates? Promotional activities that are designed to accelerate the purchase process and generate an immediate increase in sales without communicating information about a brand's unique features or benefits are known as: OnTheGo, a newly launched online fashion company, engages in an intensive advertising campaign after its launch. C. requires low-cost production through outsourcing. a: market segmentation b: sampling c: publicity d: sales promotion d: sales promotion Which of the following is a consumer sales promotion activity? B. D. In-pack coupons for any variety of Breton crackers. B. consumer publicity. A. b. 1. Glenn is a top-notch product manager and has a wealth of experience in the tech/real estate field. Consumer orientation. Special pricing of 2 packages for $5 instead of the $2.89 regular price A. a slotting fee. The activity that evaluates public attitudes, changes policies and procedures in response to the public's requests, and executes a program of action and information to earn public understanding and acceptance is called: A. public research. Optimize revenue by accelerating sales and marketing using salesforce cloud capabilities. Sales potential of their the company promote its products promotion is: a. product placement c. Companies promotions. Two best known forms of promotion database of potential customers that is for. Lower cost this is an example of: Benefits of sales promotions are found of. Selling involves: B. shifting the focus from the products to current and buyers! 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